See.... RED...

On Tuesday the topic of conversation amongst my friends and I was the heavy promotion that Taylor Swift and her marketing team have done. I know marketing and heavy promotion is always done for high profile artist, but the creativity that Taylor and her team have displayed in marketing her new album Red, is simply ingenious.

"The first step was to look at where we wanted the record to go. A worldwide release, really-we made that a priority," Swift says of the album's initial marketing strategy (Billboard). Taylor linked up with Walgreens, an album and pizza promotion with Papa John's, her own line of shoes with Keds, a music-college contest with VH1and textbook rental service Chegg, an exclusive deal with Target, American Greetings and Sony. 

The Papa John deal was the promotion that made me research Taylor's plan. You could order any large one topping pizze for $22 and get RED delivery to your doorstep. Also, you could add RED to any order for only $13 or, save 40%  off any regular menu-price pizza. When I read that all I had to say is WOW! Swift just made it easy, convenient, and a win-win for her fans to get her album. She always opened the door for non fans to get her album as well. 

Not only are the endorsements that are directly tied to RED ingenious, but the ones that are indirectly tied to the album are ingenious as well. She has a new fragrance for Elizabeth Arden, Enchanted. Enchanted follows up her successful fragrance Wonderstruck. In case you didn't know, Wonderstruck was the No. 2 women's scent launched during the holiday season of 2011.

All this promotion and smart marketing even got me to buy the album and its a damn good album! I have kept in rotation since I have gotten it! Swift's first week seems extremely promising can't wait til those numbers come out...

My only question is.... whether or not the urban market is taking notes

Runaway......

I heard this mashup on lozzamusic.com and fell in love! It was ingenius to mashup Jhene Aiko- 2 seconds, The Weekend- Rolling Stone, and Frank Ocean- Acura Integurl. It still sounds a little busy, but it makes you think what dopeness could be created if they all did work together.
The mix was courtesy of Jaybeatz
Listen Below:

Brandy.... Two Eleven.... Must Have

To, begin I am a BIG Brandy fan.... Vocally she is just amazing and tends to deliver well!
I was excited to learn she was dropping an album, but I was also skeptical. I was hoping that she wouldn't try to force out a sound that wasn't believable to keep up with the times.... AND when it dropped and I listened to the album in its entirety She DIDN'T. She managed to be current without forcing it. She also shows a more grown and vulnerable side of her as well! Good Job Bran!

For Doubters: Stream the album below & then when u fall in love buy it here: itunes
My most played tracks: Scared of Beautiful, Do You Know What You Have, Without You, What You Need

Find more music like this on MizikTube | Haitian Music Tube |

Live Music...... I live for it....

I Love Jhene Aiko and I am sooooooo anticipating her debut album! She recently preformed a live set at SOB in New York and she KILLED it! She also showed off a new track called "What a Life"


Check out the rest of the set after the jump!







In Case you don't have her mixtape Sailing Soul: Click Here

Product haul..... Make up.... My love...

 I LOVE make up.... I must confess..... I can't resist a good palette! With that being said, I was on living social and they had a deal for $12 for $25 to spend on Costal Scents. I had never used their make up before, but after doing much research it seem promising so I ordered two palettes for $25!

 
I used the double stack and the nude from the orignal tonight & LOVED it!!

The colors were bright and vibrate and I didn't need to pack it on! It is very true to color!

Real T@lk Presents.....Food 4 Thought: Listening Party For "The Talented Tenth 8.0"

Everyone who knows me or follows me on any of my social networks, knows I am a HUGE support of good music! So it may come as no surprise that I am a huge supporter of Real T@lk! He is rapper/emcee/poet/social reformer! Check my previous post on Real T@lk for some background on him and his work!

The main purpose of this post is to encourage anyone to come out and support an artist that should be on everyone's iPod on 11/23/12.

Real T@lk is having a listening party for his latest work, Food 4 Thought.

Location: The Silver Room
1442 N. Milwaukee
(Blue Line: DAMEN stop)

Admission: $FREE$
All Ages Welcome
PLEASE BRING YOUR CANNED GOODS TO DONATE
email: realtalkthepoet@gmail.com
text or call: 404.585.7325
http://realtalkthepoet.com/

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And for your listening pleasure:

FRE$H PRODUCE

Musical Orgasm

I recently stumbled across a singer by the name of Kendra Morris....
Amazing can not explain this songbirds vocals!
If you love R&B like I do check her out



Oh and for more greatness: 

Musically in a Bliss

As I posted before 10/2/12 came a date of HIGHLY anticipated music from my fave, Solange, was dropped.
She released two tracks and video:

Sleep in the Park

Losing You 

Solange Music

To BB or not BB that is the Question....

So there is this new phase of BB Creams in the make-up world and I must say I was skeptical! I decided to try a BB cream by L'Oreal Paris and I must say it was worth the purchase. BB creams are meant to cover blemishes with a light and minimal coverage. In addition to the coverage it provides the skin with moisture. If you want you could use it as a primer for your foundation.
Check it out Here

With Love......

So this weekend I fell in love with two beauty products. As most know I LOVE LOVE LOVE lipgloss! I ventured out of my norm and purchased this lipstain: 

Fresh Fuchsia 

 Maybelline SuperStay 10HR Stain Gloss
And I must say it truly does last through everything!

Beginning of the Night

End of the night NO reapplication

Cupcakes....Wrigley... and Birthdays

This weekend was another celebratory weekend in the Chi. I must say I had a ball although I was the only girl :(. Wrigleyville was amazing and parking was less to be desired!

The weekend kicked off with a cupcake pick up from Diva Delectables! The island breeze cupcakes were amazing! You can check out the company at @divadeletables.

Me and Brandon ventured downtown and had a blast. We had lunch at Grand Lux; he had never been -_-. We also checked out the new Nike store on Michigan Ave and I have to say the store is mighty dope. It reminds me of an exhibit that you can shop at. I highly recommend it! Oh and as a girl I couldn't pass up Forever 21 and NOT go on!

I tried to take a nap before going out, but was UNSUCCESSFUL! I was out west and I goes the west side have no concept of noise disturbance -___-.  5 guys and me, the only girl, ventured out to Wrigleyville! Parking was HORRIBLE! Lesson Learned= arrive early! Overall, the night was fun.... drinks....drinks....and more drinks. Followed by Maxwell Street polishes and fries..... Can we say Heaven?!??! LOL

I enjoyed my weekend I needed that moment to just get away!

Enjoy the pics from my weekend!